The importance of inclusive narrative change
Our work transforms narratives in the social purpose space that perpetuate or ignore racial or gendered harm and expands who has the power to advance narrative change.
We tackle the reality that narrative change expertise in the UK is still largely concentrated among a small group of professional practitioners, while many of those most affected by injustice remain underrepresented in shaping narrative strategies.
Wood & Water expands access to narrative research, tools and learning spaces so a more diverse and representative group of practitioners can participate in narrative change. Our work focuses particularly on supporting Black and Brown researchers, communicators and fundraisers, and youth organisations who are already shaping social impact narratives but often lack access to narrative strategy resources.
Through research, tools access and communities of practice, we work to build a more inclusive and effective narrative change field.