The importance of inclusive narrative change
Our work transforms narratives in the social purpose space so they can better serve the social impact eco-system. We support organisations to review and re-write narratives through a race and gender informed practice, supporting them to shape policy and practice in authentic and progressive ways.
We also tackle the reality that narrative change expertise in the UK is still largely concentrated among a small group of professional practitioners, while many of those most affected by injustice remain underrepresented in research, policy, fundraising and communications storytelling.
Wood & Water expands access to narrative research, tools and reflection and learning spaces so a more diverse and representative group of practitioners can participate in narrative change. We focus on supporting Black and Brown researchers, communicators and fundraisers, and youth organisations who are already shaping social impact narratives but often lack access to sustainable resources.
We work towards two main goals, rewriting social impact narratives so they are shaped by racial and gender justice concerns, and building a more inclusive and effective narrative change sector.